Dear person from Corona, California who Googled "focus and commit"

Today I was unexpectedly overjoyed when I checked my Google Analytics for Unraveled Idea Mill. As I looked through my results and traffic sources I saw someone had searched Google for "focus and commit". I thought "Wow someone got to my website by searching for that?" So, I searched for my website in Google under "focus and commit" and "BAM!" there is was. Not at the top or anything, but I didn't have to search into the 15th page. Try it if you want. Unraveled Idea Mill should be one of the first results on the second page. I thought that was pretty cool considering my site has only been live for about two months.

The other cool part was that I then dug into Analytics a little and found that this person was shown to be in Corona, California. For those not familiar with Google Analytics or any other well designed web statistics tool, a feature like this can be amazing. Here is a scenario(completely fictional):

I am marketing myself as "Cool and Affordable" (not really, but a great furniture company I work for does.) As I track my Analytics I see that people in the midwest are searching more for the "cool" word and people on the west coast search for "affordable" more. From a 50k ft. view I think "Hey people are getting this 'Cool and Affordable' thing. With the powerful features of a Google Analytics I can dive deeper and realize that actually there is a divide by region. So what does that mean?

Well, if I am running advertising in these areas I have two choices, or maybe more, but two I will mention.

1. Play on that division and push the "affordable" in California and the "cool" in Indiana, or
2. Try to strengthen the weak term in each market, with advertising, etc.

This also gives me a little more insight in what those customers are looking for. I can assess how various campaigns have worked with different regions and move from there. This is what Unraveled Idea Mill (and others) can help work on and exploit (in a totally moral and wonderfully happy way).

Cheers!
Get in contact if you would like to meet and discuss.