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Does it surprise you that you are the only person to read this post? It shouldn't. I haven't practiced what I am about to preach. Listen very closely because this may be the most important step to creating an active audience.

Why do this? One word: tabloids. No offense to all of you who love your weekly dose of gossip magazine, but in they are complete and utter trash. Despite that fact, they seem to sell quite well. Why on earth would a magazine about some star gaining 38.5 lbs sell so well? Controversy.

I learned this one from my days in radio. How do you create an interview everyone will want to listen to, without punching your guest (we'll get to controversy later)? Don't talk. Listen.

This unfortunately requires that the guest is talking. How do you make your guest talk? Ask leading questions. What are leading questions?

So, you want to write more engaging blog content? Here is the next "great" tip:

Consider the scope: Readers need a certain amount of guidance. No really, myself included.