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I learned this one from my days in radio. How do you create an interview everyone will want to listen to, without punching your guest (we'll get to controversy later)? Don't talk. Listen.

This unfortunately requires that the guest is talking. How do you make your guest talk? Ask leading questions. What are leading questions?

So, you want to write more engaging blog content? Here is the next "great" tip:

Consider the scope: Readers need a certain amount of guidance. No really, myself included.