This is the last of the Unemployed videos. Why? Because I took a full time position. That's good news. Considering how much response we have received from the first nine episodes and hopefully this one I believe it would be a mistake to close this forum for small business and community marketing.
This sense of community made me think about today's marketing topic. People. We've talked about building community and using references to grow your sales, but not directly about the value of people.
Got a job offer today. Not sure it is one I want to take. I just don't know if I will be able to provide for myself and my wife with it and have the ability to pursue my dream too. It s a really great company though. Not sure what to do. The real question out there is how much support does Unraveled Idea Mill have? Only you can answer that.
Alright. So, another episode means I haven't officially been hired by anyone. I have signed more contracts and built more websites. Good stuff. Watch the video for more on how the job search is going. What I really wanted to talk about here is more marketing schtuff.
Building relationships vs selling yourself:
What have I learned in the last 5 weeks? The best way to get new clients is to keep your existing ones happy. Make them mad and they won't refer you to a friend. They will most likely tell friends to run away from you. Keep them happy and they will, in fact, tell people about you. Now you know. I don't doubt that you had read this somewhere before. Maybe you have experienced it on your own. Leave me a comment with a story about either good or bad clients you had that talked about you one way or another.
Wow, I've been away for a little while. Why? Well a tree fell on my car. Needless to say that hasn't helped an unemployed person at all.
Other than that it has all been about interviews. I have had several. Some good and promising, others not quite as good.
On the marketing front. I would suggest taking a look at ZOHO Projects. You can find them at www.zoho.com. A great little project management tool that is incredibly powerful and unusually cheap.
First, I wanted to share that I am still waiting for my third interview at Company 1, but the date has been confirmed. I have had 2 other first interviews since then. Good times, but the timing is getting close considering I have been "unemployed" for 3 weeks.
Second, I talk about relativity, in the branding sense. I wanted to share how I have learned recently that there are benefits in thinking of your skills relative to others. Not necessarily better or worse, but how are you different from you competition or coworkers.
Third, I would suggest taking a look at Evernote.com. I have been using the free version of their software and service and am seriously considering upgrading because of the quality they offer. Handwriting recognition and the first affordable possibility of going paperless? WOW!
